Round Swamp Farm – A Nostalgic Trip to the Quaint Farm Market

Head down Three Mile Harbor Road in East Hampton, NY, and you’ll come across a quaint country market famous for their sweet baked goods, fresh seafood, produce, and delightful prepared foods. Round Swamp Farm is a completely nostalgic experience, the kind of place that harkens back to a time where homesteading and community intersected at a roadside stand. Recognized for their family roots deep in framing and fishing, Round Swamp is a national bicentennial farm, as their family has cultivated the same land for over two hundred years.  That experience in the community adds up, and from chowder muffins, everything here is a win. Lisa’s Brownies and their chicken salads are particular standouts, easily the best I’ve ever had anywhere of each variety. Coming from Lancaster County, our standards here for fresh foods, baked goods and quality produce are remarkably high, yet Round Swamp Farm didn’t disappoint.

If you get a chance to visit Round Swamp Farm, make the trip! If not, check out the photographs here for the next best thing.

Kitchen Interior Photographs for Greenbank Millwork – Broomall, PA

Craftsmanship & Quality

A few weeks ago, I had the opportunity to photograph another stunning kitchen for Greenbank Millwork. Todd Hillard’s craftsmanship and attention to detail is unbelievable, and it’s often challenging to find one angle that incorporates all of the design elements at once. In this case, I had seen the drawings and a few phone snaps in advance, and had a pretty good idea of the flow and functionality of the kitchen going into the day. There were a lot of design elements that are rare even for a highly tailored kitchen, including custom hardware, so it was important to show those personal touches at the same time. For the amount of intentional time that goes into the design, fabrication, finishing, and installation, it’s paramount that image quality matches and accurately represents the high degree of quality craftsmanship.

Photography Approach

Ideally, kitchens should relatively new when photographed, but having a few elements of life certainly helps add to the narrative. Todd’s design sense always comes through when staging a kitchen and most times we won’t have even discuss a visual idea that we’re both working on together. Organics always bring added warmth to a space, and less is usually more so as not to overpower or distract from the finer details. We both value simplicity and that is often difficult to find at the right balance.

Technical Details

This kitchen took half a day to photograph from staging to the final frame, which was relatively quick but everything went smoothly. I’ve been working on a new technique to bring out greater detail in wood grains and am pleased with the results from this kitchen. I was photographing tethered into the computer to provide instant image results on a 13″ display as opposed to just looking at the camera’s LCD. For both tethered capture and for post-production, I used Capture One Pro 10 imaging software to color correct and for any minor lens perspective adjustments. The kitchen is in daily use and was cleaned the day prior which helped minimize retouching.

Refocused Brand Marketing Online – Jordan Bush Photography

For a long time, I had been marketing my work with one website, showcase all of my work at one address. Despite being organized, I always had this nagging denial that the old site lacked a specific target audience. My work is a tremendous reflection of me, and I felt removing a genre to gain focus would discount rather than strengthen. The creative in me wasn’t ok with that, and I’ve always felt each genre sharpens my skill set, and that benefits every project. A quick example of that is using a remote camera triggered by my primary camera, so I can be in two places at once. That’s a sports photojournalism technique that now benefits business events and wedding ceremonies that I cover. Do many photographers do that? Nope. Is it a huge benefit that clients usually learn about only after production? Yes. So how does that translate value online?

Consistent adaptability, creativity, and problem solving, are the measures of what define a professional photographer, but that isn’t a brand strategy. Clients search for a solution to meet their needs, not the methods and correlating quality that those needs are met at. After receiving some excellent input from a friend and colleague, I realized building dedicated websites for each area of my work was actually prioritizing each niche. I wish I had made marketing move sooner.

Look at the Big Picture

Originally I wasn’t thinking big enough, stuck in familiar marketing practices that needed to grow with me. Boiling everything down, my photography work focuses on three main categories: commercial, photojournalism, and wedding photography. Commercial production is highly technical in execution, from food & beverage to product, portraits, transportation, centered around serving small to medium businesses (for now). My photojournalism work covers sports, events, politics, social issues, and includes writing, adding value to publishers. Wedding photography has a super specific audience and is the smallest element of my lineup. So how do I organize & present all of that while considering form & function?

Reorganizing Web Content & Avoiding Broken Links

Before touching a computer, I grabbed a few sheets of paper and a pencil. I outlined structures for four websites, determining a singular focus for each and organizing menus. New websites would be built for photojournalism and wedding work, while jordanbushphoto.com would be overhauled focusing exclusively on commercial photography. I outlined domain names for each and essentially drafted blueprints for rebranding. To pull everything together, I created a landing page at JordanBushPhotography.com. It’s ridiculously simple, I don’t expect to get any SEO help out of it, but it adds a lot of value to the user experience. It is also the domain I’ve used on all of my printed & digital marketing materials, as well as word processing templates for estimates, quotes, etc.

JBP-Landing-Page-Lancaster-PA-Photographer-1024x716 Refocused Brand Marketing Online - Jordan Bush Photography

What Are the Web Hosting & Domain Logistics of Rebranding ?

For how my work is now structured, four domains were required to have one for each dedicated website. Surprisingly, www.lancasterwedding.photography was also available, and is now set up to point to my wedding site. For just a few extra bucks a month, a deluxe web hosting plan allows for unlimited site hosting and is easier to manage than four separate hosting plans. That enabled me to create sites freely with an additional hosting cost of less than a latte every month.  It is remarkably simple to set up, and you can designate the root folder that contains each websites files, delivering a clean web address unattached to the other sites. From there, I handled all of my own web design work which was a in the neighborhood of 100 extremely focused (obsessive) hours in just over a week. Yeah. I learned quite a lot and in the future, if I want to add another website, all I need to do is register a domain and everything is in place to start creating content online.

Commercial-Photography-Page-Lancaster-PA-Photographer-Jordan-Bush-192x300 Refocused Brand Marketing Online - Jordan Bush PhotographyWedding-Page-Lancaster-PA-Photographer-Jordan-Bush-Photography-192x300 Refocused Brand Marketing Online - Jordan Bush PhotographyPhotojournalism-Page-Lancaster-PA-Photographer-Jordan-Bush-Photography-192x300 Refocused Brand Marketing Online - Jordan Bush Photography

 

 

 

 

 

 

 

 

 

Pro Tip: Migrating Blog Posts for Optimal Marketing

I’m using WordPress, and really looked forward to having dedicated blogs for each area of my work. WordPress has an exporter which allows you to export & import blog entries by Category, and handle all media as a separate export/import. I had to break down each export into smaller timeframes given the sheer volume of photographs I post. After copying posts to the new sites where they belonged, old entries needed to be individually archived and connected to each new blog entry with a permanent 301 redirect so there were no broken links in separating things out. Plugins will help you accomplish both tasks, and it is as tedious as it sounds. Multiple computer displays will help your cause. Search engines love content, and anyone who previously had a blog post link can still access it only on a new, refocused website. The alternative is to leave the old posts as they are which is confusing, or delete them leaving broken links everywhere, which Google will not appreciate.

Why Do All That Work?

After years of experience photographing, each category (and I’m thankful for this) was deep enough to warrant its own independent website. Focusing your brand messages to readers, followers, and clients, allows you to speak to a specific audience with precision. SEO, the written copy, visual content, the topics discussed, are all directed at a person you can identify. Plus, the more specific your audience, the more of an expert you become and the less competition you have. Executing commercial photography itself is an investment, usually involving more planning and equipment than folks anticipate. When you make that commitment, remember that beautiful, highly communicative photographs work best on websites that also work for your brand. Before you start your project, ask yourself how your photographs will be used, and your messages will be consistent the whole way through.

To discuss your commercial project ideas, contact Jordan here. If you want to learn more about maximizing the value of your commercial photographs, check out this post.

How to Get Added Marketing Value From Your Commercial Photographs

If you prioritize high quality in your business, chances are you equally appreciate value. Effective photography campaigns are a significant investment by everyone involved, and we’re not just talking about the tens of thousands of dollars of camera gear we’ll utilize. The potential opportunities that could be created for your business through top-tier communication could be huge; not taking it seriously (and creatively) could cost you. If you’re coordinating a marketing project, it will also require some time on behalf of you and your staff, which directly correlates with what you’ll get out of it. What can you do to add exceptional marketing value for your investment and see new growth for your brand?

Remember That Your Website is Your Digital Storefront

I’ll repeat it, because it’s that important: your website is your digital storefront. First impressions leave a lasting impression, and your website might be the first interaction potential clients and customers have with your business. The majority of consumers use their smartphone to research and purchase online, so having a responsive, mobile friendly website is critical. From the era of the phone book, how and what information we can access online is extremely dynamic, up to date, and a main driver for consumer purchase decisions. You might have world-class products and services but lose customers simply because they can’t find the information they need on your website.

Customers expect quality data, convenience in finding it which includes fast load times, and they are incredibly informed. I have often left a brick & mortar store to make a purchase elsewhere, paying more for a better item, because of higher quality photographs, information, and reviews, providing effective communication online. Everyone with a smart phone in his or her pocket carries the power to learn everything you want them to know about your brand. It’s up to you to present that information well and stand out effectively.

Having a well designed website paired with eye catching images that communicate your message effectively is the best combination to engage new clientele. Beautiful, high quality images capture attention; when they’re sending the right signals, they’ll better help you sell, and I can help you with that.

advertising-editorial-commercial-product-tech-electronics-tools-photography-lancaster-pa-jordan-bush-photography-1-1024x682 How to Get Added Marketing Value From Your Commercial Photographs

advertising-editorial-commercial-product-tech-electronics-tools-photography-lancaster-pa-jordan-bush-photography-3-1024x685 How to Get Added Marketing Value From Your Commercial Photographs

Build a Working Archive of Marketing Photographs

When you hire a professional commercial photographer, think of additional projects you can have photographed for future uses. No one has ever told me they regret having great content, but I do sometimes hear regret for saying no to more. Having more photographs in an archive means your business will have more opportunity to promote itself with a consistent story, message, quality, and aesthetic. Investing in multi-day projects will provide more opportunity for more dynamic content, deeper storytelling, seasonal diversity… the list goes on and on. You don’t have to implement all of your new photographs immediately; if all of your business marketing needs are met, extra content will help keep things fresh in the future.
Commercial-Photography-Image-Archive-For-Multiple-Marketing-Uses-Jordan-Bush How to Get Added Marketing Value From Your Commercial Photographs

I’m on the Marketing Committee for Rafiki Africa Foundation, a non-profit based in Lancaster & Kenya that provides education for severely impoverished children and training to empower women. I have built an extensive archive of photographs from multiple, month long travels throughout Kenya, literally thousands of finished photographs, yet there are never too many. A specific marketing need always arises and if it’s in the archive, awesome. If not, the answer  isn’t as simple as having a local photoshoot on a Tuesday as it would be for your business.

Look for Added Value Through Utility

Finding new and multiple uses for photographs is one of the best ways to make your commercial photographs work for you. Social media profiles such as Facebook, Instagram, Twitter, LinkedIn, Indeed, those are are low hanging fruit. Look beyond that and see how you connect with clients, partners, and your industry as a whole. Trade shows & publications, editorials in local news releases or magazine articles, promotional mailers, newsletters, calendars, and of course, your website, are other opportunities to consider. Creating a wide variety of photographs means you’ll be able to apply fresh content to relevant uses without overuse.

Planning & Layout

If you are coming into a commercial photoshoot for your business, make it a priority. Organizing staff schedules, considering logistics and any preparations that need to be made, all maximize productivity while photographing. Think about how and where the photographs will be used. Talk with your print and web designers, see what they need. Will these photographs need to fit known or unknown uses, including  size constraints and a list of communications? Who maintains the company blog? Talk with them about what they’re planning to publish and see what images they can utilize. This is a chance to create consistent, high quality, targeted visual messages across all of your marketing channels, don’t sell your company short. From a layout perspective, photographing to fit a known space or having negative space to accommodate text/copy will also benefit your uses greatly.

Location Scouting

For more in depth projects, taking time to location scout together is a great opportunity to discuss plans. Together we can evaluate challenges, develop concepts, set solid expectations and determine mutual priorities ahead of time. The investment in scouting is nominal compared to the benefits you receive: improved productivity and superb results.

Screen-Shot-2017-02-14-at-2.40.32-PM-1024x617 How to Get Added Marketing Value From Your Commercial Photographs

Make It Happen

Learning your story, the nuances of your business, industry, your staff and the community you serve, will be the starting point for me as a photographer to align with your brand. We will determine what it is you need to say and how to communicate that message in an intentional, creative way. If you have a commercial project you are considering, contact Jordan to discuss creative possibilities to help you grow your business.

Alure Salon Commercial Photography – Business Services, Location, & Employee Portraits

Photographing for Alure Salon in Lancaster, PA, is the perfect example of how a growing small business can maximize professional commercial photography. Alure had hired a number of new employees and never had professional portraits made in the past. They also recently moved to a new location, which served as yet another catalyst for needing new visual content.

After a day of photographing, their quality services are now updated for their website, Facebook page, Instagram feed, email newsletters. Customers are more informed about where to physically go at their new location, the staff who will be there to assist them, what to expect, and the types of services available to them. Promotions and updates have a professional, upscale look, better reflecting Alure’s brand. As you can imagine, having a team of stylists to photograph was wonderful, but even when that isn’t the case, these images represent the quality communication I would expect to achieve.

On the technical side, I used a two light setup to create these headshots using a wide variety of light modifiers. A Nikon D4 with an 85mm f/1.4 lens was hand held. The lights themselves were Nikon SB900 flashes triggered by Pocket Wizard Flex TT5 radio transceivers.

Capture One Pro Ten Blog

2016 was the year I finally jumped head first into Capture One Pro as my primary workflow management and color correction software. It’s been fantastic and one of my focuses has been on educating photographs of the many benefits this software can provide. My clients have seen a noticeable improvement in image quality at a very high level. When travel is not a factor, my wedding turnaround over the last few years is about a week (you read that right) and has been held pretty close to that standard despite the learning curve and while having deeper adjustment control for each image. Disclaimer: I never quote that duration, but consistently that is my personal goal without cutting quality.

Jordan-Bush-Photography-Capture-One-Pro-10-Tutorial-Aperture-Switch-Blog-1024x576 Capture One Pro Ten BlogCapture One asked me to write a couple of posts for their blog on the experiences shifting from Aperture to Capture One Pro, as well as beta testing the latest features available in Capture One Pro 10. Coming from Apple, not only as a pro photographer, but formerly an Apple Trainer with Pro Certifications including Aperture, it took a lot for me to let go of what I knew to learn something truly better. These resources will hopefully help you and others learn more about photography workflows and color corrections:

Switching to Capture One Pro From Aperture – Photography Workflow can be found here.

 

Confessions of a Beta Tester: Capture One Pro 10 Review can be found here.

Another resource that made transition simpler are the Capture One webinars hosted by the incredibly knowledgable David Grover. I have the opportunity to present a Maximizing Catalog Organization webinar along with David on Thursday, January 14, 2017 at 4:30 AM and 11 AM ET (European & American audiences alike). This is a topic I live in and am quite passionate about in Capture One Pro 10, always learning more and hoping to share some of what I’ve picked up over the years teaching photography workflow concepts to photographers, as well as managing my own.

You can sign up for the free webinar here. Hope to see you there!

 

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Save 10% when buying or upgrading to Capture One Pro 10 for Mac & PC via the Phase One Online Store using the promo code AMBUSH at checkout.

10 Upgrades for Your Photography Workflow (and Life) this Winter!

Photography as a profession can be somewhat seasonal depending on your focus and client base, and downturns sometimes happen to the best of us. Clients may be in a slow period themselves, focused on different projects, challenges, even holiday vacations serve as distractors for decision makers. When the winter months roll around, or simply when life slows down, a few key steps can help you not only regroup but prepare for the next opportunity. So after binge watching Netflix get old, here’s a list of (mostly free) opportunities to set yourself up for success when things get busy again.

1. Organize your camera bag or case(s)
Clean it out! Does anything need to be fixed? This is your chance to add that thing you keep forgetting like Aleve, eye drops, hand warmers, bandaids, a hex key to tighten grub screws on a tripod. Those little additions can make an enormous difference as you create. Earlier this year I picked up a stainless steel rolling storage rack at Costco for organizing my equipment and it’s made preparing for off site jobs incredibly straight forward. It makes it easier to inventory and maintain gear, while making it harder to forget something needed for a job. Stay tuned for a follow up post on what my equipment organization looks like.

2. Untangle with cable management
Use velcro cable ties to better store your power & USB cables. Not only does it look more impressive, you’ll find what you need faster. Amazon sells these, I usually get them at Harbor Freight (check their ad for a 20% off coupon). This same principle apples to a clean setup at your workstation. In my days working at Apple, with a new store opening or plano setup, cables were managed down to the millimeter. Extreme, but Apple understands the impact that presentation and organize can have. Colored ties, or more cheaply, the closure tabs on store bought bread, work great for labeling which cable attaches to a peripheral.

3. Create document templates to save time later
This has long been a favorite of mine in Apple’s Pages, as well as Apple’s Numbers. It keeps office tasks more automated and consistent, freeing energy from procedure to focus on the task at hand. Stand outs include equipment inventory spreadsheet, mileage log, estimating forms, contracts. These documents are always a work in progress and it’s taken years to get to this point, but templates are my favorite way of organizing them in Apple’s iWork suite.

Jordan-Bush-Photography-Pro-Photography-Tips-Numbers-Templates-1024x716 10 Upgrades for Your Photography Workflow (and Life) this Winter! Jordan-Bush-Photography-Pro-Photography-Tips-Pages-Templates-1024x690 10 Upgrades for Your Photography Workflow (and Life) this Winter!

4. Declutter your desk by going paperless
There’s not much reason to keep physical copies for most things if you are backing your data up. I download current PDFs from all of my online accounts organized by date & in folders by type, which also saves trees. Cleaning out is super refreshing, so go one further and declutter your workspace by scanning documents. If you don’t have one, get a scanner with a document feeder, it’s far more efficient than using a tray. Scanning makes it faster to find the information you need and while on the go. Naming and organizing your documents will pay dividends later. It takes a second and your accountant will love you with all the time (and potentially money) saved in tax prep. Expensify is my preferred app of choice for saving paper receipts. It offers free and paid services, and the online interface allows for greater customization in the iOS app, and can generate PDF reports of receipts. Be sure to securely dispose of your paper documents with a paper shredder. If you don’t have one, they’re not expensive or see if a friend has one to loan. Pro tip: keep current year records in one folder, synced with DropBox. You can use the app on your phone to then access any of your records, contracts, etc., quickly and on the go.

5. Schedule social media posts
If you keep your photographs organized by date, this process is already started for you – just start at the top and work your way down. Focus on what works for you so it gets done. If that means scheduling posts a month at a time in WordPress instead of posting twice a week, go for it.

6. Get image organization off your plate
Staying on top of image organization and color correction will remove a lot of stress. It helps manage client expectations and avoids further delays taking on new projects. I shouldn’t have to mention backing up because that should be step one after photographing, arguably while photographing if your camera has two memory card slots. Creating a dedicated off site backup is also wise if you don’t have one, and Carbon Copy Cloner can help. Find a hard drive on a holiday sale and use it for a dedicated backup off site for content made over the last year or more. This is also a great time to for maintenance, including software updates and, if you’re a nerd like me, using Disk Warrior to repair volume directories.

Remember, two is one, one is none.

7. Learn a new skill, software application, or photo technique
Watch a tutorial. Take a class. Try out new gear, or try using your equipment differently. Learn to weld. Read a book or continue reading this blog. The list of learning resources out there is endless. RGG EDU, Lynda.com, Zack Arias’ Ded Pxl tutorials are my personal favorites. I recently switched to Capture One Pro 10 which you can read about here and here on their blog, something that I invested a lot of time in.

Capture One’s webinars are a superb (free) resource and in a few weeks I’ll be offering a webinar with David Grover on image organization. You can sign up for one of the available time slots here for free.
Jordan-Bush-Photography-Capture-One-Pro-10-Tutorial-Aperture-Switch-Blog-1024x576 10 Upgrades for Your Photography Workflow (and Life) this Winter!

 

8. Get more from your camera
Whenever I buy a new camera, I do my best to read the entire manual before photographing with it. Features that your hard earned dollar pay for are better learned and you’re more prepared to put them into practice. One place where I skipped years ago and wished I hadn’t was with my APC backup, when I later learned I could easily disable the Master slots so each outlet functioned independently. Pro tip – find the manual in PDF format online and save it on your phone for quick reference in the field.
Pro-Photography-Tips-PDF-Camera-Manual-on-Phone-255x300 10 Upgrades for Your Photography Workflow (and Life) this Winter!

9. Catch up on tax prep
From updating mileage logs to saving receipts and online statements as PDFs, you’ll be glad you kept up with this come tax time. Scanning your documents will certainly help, and QuickBooks Cloud can make your financial workflow better. It automatically syncs your bank and credit card statements while learning your habits, all you have to do is assign or confirm each expense after they are incurred. If you have an accountant, well first hire one, and second, talk with them about how QuickBooks Cloud can save you time. If you are growing and would benefit outsourcing part of what you do, an accountant is perhaps the most beneficial person you can enlist.

10. Cash in your unused gear
Remember cleaning out your camera bag? What tools do you have that you’re not using that someone else could be? Free up extra cash or even make a trade towards something you can use to improve your workflow. KEH is an excellent source for selling (and buying) used gear. Sign up for their email newsletter first, they often have promotions for both buying and selling.

Bonus: Find new inspiration
Not everything has to be photo related. I get a lot of inspiration reading books completely unrelated to photography. Listen to a new music album or record (vinyl is wonderful for this), catch up with friends, go to a museum, an art gallery, or take a day trip somewhere new. Photograph for yourself or put the camera down, depending on the season you are in.

 

 

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Save 10% when buying or upgrading to Capture One Pro 10 for Mac & PC via the Phase One Online Store using the promo code AMBUSH at checkout.

Switching to Capture One From Aperture – Photography Workflow

Making the Switch
After years working in Apple’s Aperture 3, which is no longer being developed, I am transitioning to Capture One. Through many tutorials, reading forums, and working in the application, the transition I once abhorred is now one I relish. There are so many resources out there, especially Capture One’s YouTube page, but my take focuses on filling the gaps. David Grover is the man and has invested a ton of time into creating live and recorded webinars. I highly recommend watching as many of those as possible. Capture One is developed by the amazing camera company Phase One so they know how us photographers think. They have a vested interest in developing software for the industry they know so well. It’s what they do, so who better to look after the needs of (professional) photographers? The following is a list of how my workflow is established and the concepts that have been the most helpful to me in switching to Capture One full time. If you want to start learning without taking any risk, create a test library & follow along!

 

Transitioning Libraries from Aperture to Capture One
For starters, Capture One can read Aperture libraries or import them into a Capture One catalog. They are definitely different applications but extremely similar in core thinking which is great. Most image adjustments transfer from Aperture to Capture One with the notable exceptions being cloning adjustments and Smart Albums. Before making the jump, consider creating new Albums in Aperture and drag images from Smart Albums into those if you want your organization to remain the same. Aperture organized my photographs in Managed Libraries, one for each calendar year, and I can use Catalogs in Capture one to do the same.

 

One feature that drove me crazy and I could not figure out from Capture One’s plethora of helpful tutorials is that Projects do not directly contain photographs in Capture One as they would in Aperture. Images are stored in Collections. Under User Collections, there you will find the most control and create your own organizational structure. Projects or folders must contain an Album for photographs to live. In some instances, this makes a lot more sense because images can be stored/linked in multiple groupings. I import by memory cards into Albums within the Project for rating, then move them out after they are rated. Images can be rated with stars (1-5) or color labels, but there is not a flag feature. Keywords can be used in Capture One 9.2.

 

Capture-One-9-Library-Photo-Organization Switching to Capture One From Aperture - Photography Workflow

 

Backing Up in Camera
Whether it’s my D4, D3, or D7100, each camera is set up to copy photographs to both memory cards (of the same storage capacity) simultaneously for an in camera backup. When packing up, I separate one of each pair of cards using a Think Tank Pocket Rocket tethered to my belt loop for safe keeping. When I get to my MacBook Pro, the Think Tank has everything I need ready to import.

 

Importing & Image Organization in Capture One
I store photographs in annual Capture One Catalogs stored on a RAID 5 Thunderbolt Enclosure. Within the Capture One library structure, job types are virtually organized in folders (Commercial, Magazine, Product, Event, Personal, etc). Each job is named by date as a Project, with the relevant photographs being linked to an Album within that project. Smart Albums filter for criteria for final photographs, social media edits, etc. Capture One does not avoid importing previous adjustments.

 

Backing up with Capture One
While Capture One offers the ability to back up adjustments, it does not back up image files! A separate solution, Carbon Copy Cloner, will fill that void. Coming from Aperture, this was initially a deal breaker until I started doing more research. Aperture allows you to create multiple “Vaults” which backup your library, which you must manually initiate to backup. What’s potentially problematic down the road, Aperture Vaults are not workable libraries but read only backups that need to be rebuilt into a working library using Aperture. Whenever Aperture is no longer functional on macOS, restoring from a Vault is going to be a problem. I plan to create new 1:1 backups of libraries using Carbon Copy Cloner to replace Aperture Vaults

 

In Carbon Copy Cloner, you create tasks that automatically run backups of designated volumes or files to other  volumes at automated intervals of your choosing. Capture One Catalogs are identically copied and are instantly writable/usable on the backup drive, something Aperture could not do. That’s well worth $39.99. I created tasks to automatically back up my Capture One libraries onto an external drive that is always connected, AND a second task to backup to another external drive on connection that is brought in for off site backup after each job.

 

A RAID 5 enclosure with multiple hard drives formatted as a single volume is still just one enclosure, stored in one location. While RAID 5 offers redundancy and performance across multiple hard drives, it is not a true backup.
Capture-One-9-with-Carbon-Copy-Cloner-Backups Switching to Capture One From Aperture - Photography Workflow

 

Tethering with Capture One
One of Capture One’s strongest features is tethering, whereby a camera is connected to a computer, usually by a long (15’) USB cable for consistency. Exposure adjustments can be controlled from the camera so the camera can be entirely still for product or architectural photography. There is a live view feature which is massively helpful for composing, especially if a creative director or client are on hand. Images appear on the computer display automatically after capture, and there is an option to apply previous image adjustments to each sequential photograph which is a huge time saver. This is great for applying vertical or horizontal perspective adjustments on images made from a stationary camera, a significant feature Aperture lacked.

 

I will probably use Carbon Copy Cloner when photographing tethered since Capture One only saves image files locally on the computer. A USB drive for flash drive setup to backup a Session or Catalog with Carbon Copy Cloner would remedy that.

 

Tethering-with-Capture-One-9-and-Nikon Switching to Capture One From Aperture - Photography Workflow
Capture One Pilot
A part of tethering, this feature is insane. If you are connected on Wifi, you can share a server link that will allow the viewer to follow along remotely as you photograph in their web browser. This is included in Capture One under the Capture Tab. There is an iOS App that can access the library, too, and a paid version to enable tether controls. This is an incredible feature that I can’t believe is a) possible b) included c) so simple to use.

Capture-One-9-Pilot-View-Online Switching to Capture One From Aperture - Photography Workflow

 

Helpful hints – Capture One tips to make your life easier 
Closing a Capture One catalog is not quitting the application.
Under Preferences – General, opening a new Catalog or Session can be opened in a new window to have multiple libraries open at the same time which Aperture could not do.
Many keyboard shortcuts can be edited in Capture One to match up with those from Aperture, if desired. This makes the greatest difference in feeling at home in Capture One.
The layout of Capture One is extremely modular and customizable. Multiple workspaces can be saved to show the tools and organizational components you desire, where you want them. Editing workspaces is as simple as resaving the workspace after making desired changes.
Command B toggles the browser. Using multiple monitors, it is great having a custom work space on one display and the browser open to a full image on another.
Export presets are called Recipes. Multiple Recipes can be ran simultaneously for different purposes.
Capture One is optimized for working on multiple displays.
Option to enable Focus Masks – show what’s in focus, similar to a highlight alert
Capture One offers film packs, with free samples, to apply analog film filters to photographs

Capture-One-9-Workspace-Views Switching to Capture One From Aperture - Photography WorkflowCapture-One-9-Workspace-Views-2-1024x580 Switching to Capture One From Aperture - Photography Workflow

 

Capture One Wish List
1) “Do not import duplicates” on ingestion. This would be hugely helpful for shooting with a constant mix of tethered & untethered capture.
2) Ability to display uneditable preview instead of full raw file for faster editing.
3) Shortcut to toggle between two workspaces quickly. There is, however a drop down that can be added to the toolbar. On multiple monitors this isn’t a big deal. On a 13” MacBook Pro it is.
4) Before/After shortcut key or button to show the original image and the adjusted variant, as well as an option to preview a before/after per adjustment.
5) Previously applied cloning adjustments carrying over from Aperture. The tool itself in Aperture was also much, much easier to use. Retouching skin, sensor dirt, to me now feels too complicated/time consuming.
6) Create an album at Import Images screen.
7) When moving photographs from one album to another in the viewer, dragging into the Tools menu automatically switches to the Library temporarily.
 8) Arrows on each end of an adjustment slider to incrementally change an adjustment by clicking.
9) Designate Output Naming Counter start number to any number.

 

It is important to understand that Capture One and Aperture work differently but these features would be very beneficial to have.

 

Capture One Difficulties
Maybe it’s me but if anyone has suggestions on how to address these challenges or to make any of those items on the wish list a reality, please let me know. I spend countless hours in post production mode and every improvement would save a great deal of time. As a disclaimer, I’m running macOS 10.12 Beta/Golden Master, which is a risk I don’t recommend. Some of these challenges may be the result of the OS.
1) From my main catalog, I exported a project as a new library to edit (choose) and manually sort images in a specific order on my MacBook Pro away from my desk. When reimporting the catalog into my main catalog, the images were sorted by Name, and choosing manual did not revert to the order I created. I had to resort the images in Capture One all over again.
2) Crashes. The last few adjustments made are lost after each crash.
3) When exporting, I want to be able to give images a job name with a counter, but I can’t find a way to set (not reset, but designate) the starting number for the counter. Normally I export in chunks to upload in the background and not having the ability to set that counter to a designated number slows that workflow down tremendously.

 

Final Thoughts
Capture One 9.2 is an extremely deep application. It can do many things found in Aperture, as well as many features you’ll wish you had years ago. While it is different at it’s core, from a host of professional features to a RAW interpreter that is second to none, making the switch to Capture One is very worth the effort. I’ve heard Capture One is like getting a free camera upgrade in terms of quality and that’s absolutely been my experience. It is exciting to utilize software that is alive & well, improving with time, and offering feedback that will be heard. There is much I have yet to discover in Capture One 9.2 so stay tuned for a follow up post and share your favorite features and tips in the comments below!
Save 10% when buying or upgrading to Capture One Pro 10 for Mac & PC via the Phase One Online Store using the promo code AMBUSH at checkout.

Conversation, Integrity For the Craft of Professional Photography

As an introvert, for better or worse, I am often the most energized keeping to myself, nose to the grindstone, improving my work. However, one of a multitude of solutions to the erosion of the craft of photography is for professionals to talk discuss it publicly. It’s more available/expected than ever, and valued less than ever. That also means quality communication, doing everything well, matters more now than ever.

Photographers need to educate up and coming photographers to charge appropriately for their work, not to devalue the craft and never to give it away just for a few bucks, if any, or the “exposure.” That can become a necessary evil when things get tight, a reciprocating problem, because the masses expect it, but for the integrity of the craft, the answer must be no. 

Owning a business is complex, expensive, and a whole life commitment, something extremely different from simply owning a DSLR camera. If you participate in this craft photographing for others and it is not your primary means of putting food on the table for your family, this is a conversation you need to be a part of. The craft commands it, your work commands it, and so do those you photograph for.

This article by Danielle Jackson speaks a lot of truth about the realities of professional photography.